Expensify Sonic Branding
Expensify’s sonic identity, made with Antfood, is built around the idea of a secret handshake: a small, tactile gesture about working together and celebrating wins. It includes a mnemonic, a suite of UI sounds, and background tracks for our videos.
UI sounds
Antfood turned the handshake into four short sounds for the app. They’re understated enough to stay out of your way, but each one adds a small moment of joy when something happens.
Background tracks
We also wanted the brand to sound consistent outside of the app. These two tracks give our product videos the same feel, so a launch film sounds like it belongs with everything else.
Concierge AI
New Expensify explainer
Credits
- Expensify
- Creative Direction: Shawn Borton
- Antfood
- Sonic identity and UI sounds
- The Collected Works
- Motion Design
- Augenblick Studios
- Brand Mnemonic Animation