ExpensiCon
ExpensiCon III brought our customers to Puglia for a week that was part conference, part Italian vacation. Creative and art direction came from the Expensify side, in close partnership with The Collected Works on the event identity.
The brief
The challenge was balancing two very different worlds: the calm, sun-washed look of Puglia and the bright, playful energy of the Expensify brand. On top of that, the whole event needed to feel premium from start to finish.
Inspired by place
Rather than dropping our brand on top of the venue, we let the place lead. The shapes come straight from Puglia, like the pumo finials, arches and columns you see everywhere there, redrawn in our own colors.
Made for one event
Even though the identity was built for a single week, we wanted it to feel timeless rather than disposable. Every piece was designed to be the kind of thing you’d want to hold on to after the trip.
Full takeover
The look carried through every part of the week, from signage and swag to the main stage. Our favorite touch might be the carved ExpensiCon wordmark that greeted everyone at the front gate.
Credits
- Expensify
- Design & Creative Direction: Shawn Borton
- The Collected Works
- Art Direction: Justin Colt, Jose Fresneda
- Design: Justin Colt, Jose Fresneda, Christopher Skinner, Christian Townsend, Vincent Drayne
- Motion Design: Justin Colt, Christopher Skinner, Yasmin Mukino
- DJ & Light Projection Motion Graphics: Justin Colt
- Project Manager: Justin Raymond Park